In his opinion piece “Keep cool over interactivity” (Computer Weekly, 13 June) Tony Butcher appears to be confusing the issue of interactivity with poor usability.
Interactive Web sites build relationships between the business and consumer, they do not need a vast array of multimedia addâ€ons to do that.
His assumptions appear to be based on the 1997 Web, where clientâ€side
technologies were all the rage.
Serverâ€side solutions linked to databases have allowed businesses to build up an image of their customer base and provide them with a unique service without the
need for additional software.
However, a simple feedback form may increase trust in a company in a way that fancy 3D graphics will not.
How many times have you felt inconvenienced and clicked “skip intro” when presented with a splash page?
Many Web designers are keen to show off their creative talents, but perhaps it would be advisable for companies to search for developers who are able to understand their customers’ needs and produce solutions that will keep them
coming back.
