I have expressed various concerns in the past on the nature of televisual material, such as music videos, with a lot of sexualised content. Being a man over the age of majority this is quite appealing to me, but as a supporter of the NSPCC I am concerned about the sexualisation of childhood. Also, as an egalitarian, believing in treating people as individuals and not based on arbitory criteria which may not apply to them, I have now pretty much finalised my policy on media ratings and the protection of children and other vulnerable persons.
A standardised media rating system
Instead of age-based ratings there would be the following, regardless of media type (e.g. DVD/website/TV-channel):
- Universal – All exempt media and those currently suitable for all ages
- Parental Advisory – All media currently rated PG and 12-15. Parental in this context could refer to a legal guardian in the case of vulnerable adults.
- Explicit – All media currently rated 18 or X-Rated.
A national media rating authority
The Video Recording Act is administered by the British Board of Film Classification. I would like their remit to be extended to all media, from advertising to music videos, from video games to websites (and other hypermedia systems).
In terms of video and advertising they should have to rate them in advance, and this would be the case for software and video games to that fall within the definition of the VRA as needed to be pre-authorised. In terms of websites and other more immediate consumer-generated media sources, the BBFC would only rate following a complaint. This could be referred to them by the Advertising Authority for instance. In other cases, standard anti-virus software could runs scripts that rate the content and block any content as appropriate based on the parental control settings.
Enforceability
Each media outlet would be responsible in the short term for setting its own policy to determine who they deem as appropriate to view the specific media. This could be based on age-discrimination in the short term. They would be legally responsible for any psychiatric injury.
In the future, media outlets would have to use pre-screening technology where they could “reasonably foresee” that a particular person would not be suitable for a particular rating. Such as a child for an Explicit movie. This person would then have to watch a short video clip and then depending on how much this distresses them, measured by emotion recognition technology, then that would determine which media rating they are suitable to.
In terms of home-based media, parents/guardians would be responsible for maintaining the parental controls. It would be their choice about whether they let their children or vulnerable dependent see explicit content or not, but the child protection authorities could intervene if they thought this was having an adverse affect on the welling being of the vulnerable person.
Any media outlet that did not put proper protection in place, including websites like chatrooms/messageboards, would be criminally liable. Such offences could including making sexualised or violent context available to vulnerable persons without their parent/guardians consent. This may include sexual jokes one would not want one’s children to see, but others do not show discretion in relaying.

